Data: The Unsung Hero of Compelling Storytelling
In a world saturated with information, stories that resonate are those that blend compelling narratives with irrefutable facts. That’s where data storytelling comes in. It’s not just about throwing numbers at an audience; it’s about weaving data into the fabric of your narrative to enhance impact, credibility, and engagement. Beyond the Numbers: Humanising Data Data, […]
AI to Add $15 Billion to Nigeria’s Economy – And Young Nigerians Will Lead the Charge
Exclusive Interview with Victor Benjamin, West / South South Director, YP4T For decades, Nigeria’s greatest asset has been its youth population—young, ambitious, and innovative individuals with the potential to drive economic transformation. But ambition alone is not enough. Opportunities, policies, and strategic investments are needed to unlock this potential. Artificial Intelligence (AI) is now shaping […]
New Payment Solution Set to Ease Cash Flow Struggles
For many Nigerian small business owners, cash flow isn’t just a challenge—it’s a constant battle. Whether it’s schools struggling with delayed tuition payments, logistics firms dealing with inconsistent driver remittances, or cooperatives managing member contributions, the process of collecting payments remains inefficient, unpredictable, and time-consuming. A study by PwC revealed that 48% of Nigerian Micro, […]
NELFUND and the Future of Nigeria: Ensuring Every Student Has a Path to Success
by John Ikeotuonye, Chairman of Young Professionals for Tinubu (YP4T) There is an often-repeated truth that the cost of denying young people access to education is far greater than the price of funding it. A country that fails to invest in its youth is not just limiting their individual potential—it is stalling its own progress. […]
3,000 Nigerians Join Young Professionals for Tinubu Nationwide Network
In a rapidly changing world where the role of young professionals in shaping national policies and economic progress has never been more critical, more than 3,000 Nigerians have now joined Young Professionals for Tinubu (YP4T), a dynamic and fast-growing youth-driven movement dedicated to leadership, policy engagement, and economic empowerment. From Lagos to Kano, Oyo to […]
Authentic Storytelling: The Cornerstone of Modern Public Relations
In the hyper-connected age of social media and instant information, the traditional playbook for public relations is no longer sufficient. Consumers, increasingly savvy and sceptical, are demanding more than slick press releases and carefully crafted corporate narratives. They crave authenticity, transparency, and genuine human connection. This shift has ushered in a new era of public […]
Detty December’s Aftermath: How Hotels Can Leverage Strategic Communication to Thrive
Lagos, the bustling heart of Nigeria, recently witnessed an unprecedented “Detty December.” Last December, the city transformed into the “Detty December” capital of Nigeria, hosting a month-long entertainment extravaganza. This featured performances by some of the biggest Afrobeats stars, as well as international celebrities. From lined-up concerts, beach parties, bars and club takeovers, cultural festivals, […]
Six PR Trends that will shape Communication in 2025
The year 2024 presented a complex economic landscape, marked by persistent inflation, fluctuating global monetary policies, and the accelerating rise of artificial intelligence (AI). Global economies grappled with the ripple effects of numerous elections worldwide, including nearly 30 across Africa, each impacting regional financial dynamics. Geopolitical tensions, such as the Middle East conflict and the […]
Widows, Wives, and Over 2,000 Residents of Ikeja Police Barracks Benefit from Aid Initiative
Over 2,000 individuals from the Ikeja Police Barracks community benefited from an impactful outreach program spearheaded by Young Professionals for Tinubu (YP4T), an advocacy and support group working in alignment with the Renewed Hope Agenda of President Bola Ahmed Tinubu. The initiative provided critical medical services, care packages, food supplies, and financial assistance to widows, […]
Leveraging Food Tech to Elevate Lagos Dining Experience
By Diana Tenebe, Chief Operating Officer, FoodStuff Store Lagos, Nigeria, is a vibrant city with a diverse restaurant scene reflecting its dynamic energy. From trendy cafes to bustling street food stalls, Lagos offers a culinary adventure featuring over 3,000 restaurants showcasing a delicious fusion of Nigerian cuisine and international flavours. Victoria Island, renowned for its […]