From Struggle to Stability: How FinTech is Helping Nigerian SMEs Overcome Cash Flow Challenges
When Mrs. Agbaje started her school in Ibadan twelve years ago, she didn’t envision a tech-enabled future. Her dream was simple—provide affordable, quality education to children in her community. For the most part, she made it work. But as the school grew, a new challenge took root. It wasn’t infrastructure. It wasn’t teacher retention. It […]
Authentic Storytelling: The Cornerstone of Modern Public Relations
In the hyper-connected age of social media and instant information, the traditional playbook for public relations is no longer sufficient. Consumers, increasingly savvy and sceptical, are demanding more than slick press releases and carefully crafted corporate narratives. They crave authenticity, transparency, and genuine human connection. This shift has ushered in a new era of public […]
Six PR Trends that will shape Communication in 2025
The year 2024 presented a complex economic landscape, marked by persistent inflation, fluctuating global monetary policies, and the accelerating rise of artificial intelligence (AI). Global economies grappled with the ripple effects of numerous elections worldwide, including nearly 30 across Africa, each impacting regional financial dynamics. Geopolitical tensions, such as the Middle East conflict and the […]
Leveraging Food Tech to Elevate Lagos Dining Experience
By Diana Tenebe, Chief Operating Officer, FoodStuff Store Lagos, Nigeria, is a vibrant city with a diverse restaurant scene reflecting its dynamic energy. From trendy cafes to bustling street food stalls, Lagos offers a culinary adventure featuring over 3,000 restaurants showcasing a delicious fusion of Nigerian cuisine and international flavours. Victoria Island, renowned for its […]
6 Ways Agritech can Revolutionise Grocery Aisles
By Diana Tenebe, Chief Operating Officer, FoodStuff Store Forget grocery drudgery. Imagine vibrant shelves overflowing with fresh produce, thanks to a digital revolution on the farm. Agritech tackles food waste, not directly on store shelves, but throughout the food journey. Globally, food waste is a staggering 1.6 billion tons, with a significant portion lost in […]
How Tech Can Tackle Food Security Challenges in Nigeria
By Diana Tenebe, Chief Operating Officer, FoodStuff Store Nigeria’s agricultural sector has long been a significant contributor to national growth, with the potential to further reduce poverty. This sector, encompassing crop production, livestock, forestry, and fishing, has the potential to hold export opportunities and can strategically become the engine for economic prosperity, given Nigeria’s large […]
How Social Responsibility Can Fuel Growth For Small Businesses
Business owners are constantly looking for new ways to thrive and stand out in a competitive market. To accomplish this, it is necessary to recognize that customers make purchasing decisions more easily when they see that the company’s values match their own. Therefore, business owners need to build strong values that align with their target […]
Don’t panic! How SMBs can Handle Any Crisis
The importance of crisis communication planning cannot be overstated, especially in today’s fast-paced business world. Companies are at risk of facing potential crises arising from financial problems, cyber-attacks or rapid technological change, and depending on how they are handled, these crises can negatively impact a company’s growth. Crises, even though unexpected, can trigger challenges for […]
How AI Can Shape the Future of Nigerian PR
The rise of artificial intelligence (AI) is sending ripples through every industry, reshaping them globally, and the Nigerian public relations (PR) sector is no exception. From generative AI content to platforms like Google Bard and ChatGPT; virtual influencers, and the metaverse, AI is proving to be a transformative game-changer. PR is witnessing an integration with […]
Saving the earth is our collective responsibility
By Elsie Udoh 23 hours, 56 minutes and 4.09053 seconds, this is how long it takes for the earth to rotate once. Only a very few men and women have had the opportunity to look at earth from space firsthand and they confess that it is truly a beauty. Interestingly, the earth recycles herself. Recycling […]