“Learning is not attained by chance, it must be sought for with ardor and attended to with diligence.” — Abigail Adams
The #IviTrybeSage PR Masterclass June 2026 Cohort was a masterclass in every sense of the word, but behind the seamless delivery was about 13 weeks of deliberate, strategic planning alongside the incredible IVI PR Team. Organizing an initiative of this scale required stepping into the engine room of event creation, where every detail matters.
L-R: Nosa Iyamu, CEO, IVI PR; Adebosoyin Akinyemi, Account Executive, IVI PR; and Ibrahim Salawu, Founder, Olodo Digital at IviTrybe Sage PR Masterclass
Early on, I collaborated closely with the team to identify and refine our ideal target audience fit. We intentionally cast a wide net, reaching out to a diverse mix of minds—from NYSC members eager to kickstart their careers, to seasoned communication professionals and ambitious business owners looking to scale their brand presence. This diverse blend formed the backbone of our June 2026 cohort, bringing unique perspectives to every conversation. In total, we welcomed Ten (10) attendees and hosted four (4) brilliant facilitators.
The core purpose driving the PR Masterclass was simple: to share high-value knowledge and make a tangible impact across a broad target audience. To achieve this, we curated a curriculum tailored directly to modern industry demands. The sessions spanned crucial topics including Crafting Brand Identity through Storytelling, Quantifying Impact, Analytics, and ROI, Mastering Modern Press and Media Relations, The New Era of Influencer Engagement, and the Ethical Use of AI in Public Relations. We capped off the masterclass on a high-energy note by dividing the participants into two groups, challenging them to synthesize everything they learned into a final practical pitch presentation.
Working on the organizing team provided an incredible behind-the-scenes look at what it truly takes to execute a successful training program. I realized that hosting a training program goes far beyond simply setting a date and sending out meeting links. It requires thoughtful curation, like matching specific facilitators to the right target audiences to ensure maximum value. Additionally, aligning our topic selection with current PR trends taught me just how much research and intentionality goes into building an impactful learning experience.
Engaging directly with prospective attendees was the most challenging part of the process. However, this experience contributed to my marketing skills, teaching me how to communicate true value and inspire people to intentionally invest in their professional development.
Beyond my administrative role, sitting in as a participant was equally transformative. It reinforced the reality that the public relations landscape has fundamentally shifted. The traditional playbooks centered solely on press releases and standard events are no longer enough to thrive. Today’s PR demands mastery in PR measurement, modern influencer strategy, and cutting-edge digital integration.
Most importantly, the stand-out moment of the masterclass was the final pitch competition. As part of Team Catalyst, my group developed and presented a strategic PR campaign, ultimately clinching the winning spot against the second group. It was a gratifying experience that allowed us to put theory directly into practice.
Ultimately, navigating both the organizational hurdles and the learning sessions left me with a deeper understanding of how to scale, adapt, and excel as a communications professional in an increasingly fast-paced industry.
By Adebosoyin Akinyemi, Account Executive, IVI PR
