Leveraging Gen Z, the true architects of Nigeria’s Detty December By Nosa Iyamu
It might seem premature to initiate discussions about December’s festivities, but considering last year’s monumental success—which analysts estimate generated over $71.6 million in revenue for Lagos’s tourism, hospitality, and entertainment sectors—brands that have not yet launched their campaigns to capture this economic and cultural momentum are potentially lagging behind. Detty December, the legendary end-of-year festive […]
Impact Investors Foundation Launches Ground-breaking GESI Roadmap at Annual Summit
… Targets mobilisation of $8 billion in inclusive capital in 10 years The Impact Investors Foundation (IIF), Nigeria’s leading platform for unlocking impact capital today unveiled the groundbreaking Gender Equity and Social Inclusion (GESI) Roadmap 2025 -2035. This decade-of-action blueprint for gender equity and social inclusion in Nigeria was launched at the third Gender […]