Authentic Storytelling: The Cornerstone of Modern Public Relations
In the hyper-connected age of social media and instant information, the traditional playbook for public relations is no longer sufficient. Consumers, increasingly savvy and sceptical, are demanding more than slick press releases and carefully crafted corporate narratives. They crave authenticity, transparency, and genuine human connection. This shift has ushered in a new era of public […]
Detty December’s Aftermath: How Hotels Can Leverage Strategic Communication to Thrive
Lagos, the bustling heart of Nigeria, recently witnessed an unprecedented “Detty December.” Last December, the city transformed into the “Detty December” capital of Nigeria, hosting a month-long entertainment extravaganza. This featured performances by some of the biggest Afrobeats stars, as well as international celebrities. From lined-up concerts, beach parties, bars and club takeovers, cultural festivals, […]
Six PR Trends that will shape Communication in 2025
The year 2024 presented a complex economic landscape, marked by persistent inflation, fluctuating global monetary policies, and the accelerating rise of artificial intelligence (AI). Global economies grappled with the ripple effects of numerous elections worldwide, including nearly 30 across Africa, each impacting regional financial dynamics. Geopolitical tensions, such as the Middle East conflict and the […]