Shakara Festival Set to Redefine ‘Detty December’ with Groundbreaking Four-Day Music and Culture Experience in Lagos
Lagos is set to host its first-of-a-kind outdoor multi-day music festival, Shakara Festival, from Thursday, December 18th to Sunday, December 21st, 2025. The groundbreaking event will take place at Nautica Beach Resort, Lekki, Lagos, offering a four-day immersive celebration of music, culture, and lifestyle designed to take African music to the world. Shakara Festival is poised to become the […]
A New Dawn for Nigeria: How Tinubu’s Tax Reforms are Forging a Path to Prosperity By Alex Oware, Regional Director, YP4T
In a move widely heralded as a watershed moment for Nigeria’s economic future, President Bola Ahmed Tinubu, on June 26, 2025, signed four landmark tax reform bills into law. These comprehensive reforms, set to revolutionize the nation’s fiscal landscape from January 1, 2026, are not merely adjustments to tax rates; they represent a visionary blueprint […]
IviTrybe Hearts Spreads Joy and Support at Little Saints Orphanage
In a heart warming demonstration of corporate social responsibility and community impact, IviTrybe Hearts, a key initiative driven by members of IviTrybe – a vibrant group of budding marketing communications specialists – visited the Little Saints Orphanage, Akowonjo branch. The visit, part of IviTrybe’s ongoing commitment to societal betterment, was significantly supported by Pladis Foods […]
“Jesus + Nothing Worship” Leaves Lasting Impact
The Love of God in Christ (LOGIC) Church successfully hosted its inaugural “Jesus + Nothing Worship” on Easter Friday, leaving attendees deeply moved and spiritually uplifted. The powerful evening of gospel music served as a profound reminder of the sacrifice and glorious resurrection of Jesus Christ, emphasising the core message that through a sober Friday […]
The LOGIC Church Debuts “Jesus + Nothing Worship” on Good Friday
The death, burial and resurrection of Jesus Christ is the cornerstone of Christian faith. In commemoration of this, the Love of God in Christ (LOGIC) Church is hosting the first edition of the Jesus + Nothing Worship, an uplifting evening dedicated to expressing the message of the death, burial and resurrection in music. This event […]
A Healthier Future: President Tinubu’s Drive to Improve Nigerian Healthcare
By Victor Benjamin, West / South South Director, YP4T Health is wealth,” a common adage echoing through Nigerian communities, encapsulates the fundamental importance of well-being. President Bola Ahmed Tinubu‘s administration appears to have taken this sentiment to heart, demonstrating a bold commitment to revolutionising Nigeria’s health sector. Through a multi-pronged approach focused on strengthening infrastructure, […]
7 Simple Ways to Get Paid on Time Without Chasing Customers
Running a business in Nigeria isn’t just about providing quality products or services; it’s also about making sure you get paid on time. Too often, business owners find themselves chasing payments, sending repeated reminders, and struggling with cash flow gaps. According to a PwC report, 48% of Nigerian SMEs experience delayed payments, which can disrupt […]
Educational Reforms: The Key to Unlocking Billions in Nigeria’s Economic Growth
By Alex Oware, Regional Director, YP4T. “Education is the most powerful weapon which you can use to change the world.” — Nelson Mandela Few statements capture the transformative power of education as succinctly as this one. Across history, nations that have placed education at the core of their development strategies have reaped immense rewards, fostering […]
Data: The Unsung Hero of Compelling Storytelling
In a world saturated with information, stories that resonate are those that blend compelling narratives with irrefutable facts. That’s where data storytelling comes in. It’s not just about throwing numbers at an audience; it’s about weaving data into the fabric of your narrative to enhance impact, credibility, and engagement. Beyond the Numbers: Humanising Data Data, […]
AI to Add $15 Billion to Nigeria’s Economy – And Young Nigerians Will Lead the Charge
Exclusive Interview with Victor Benjamin, West / South South Director, YP4T For decades, Nigeria’s greatest asset has been its youth population—young, ambitious, and innovative individuals with the potential to drive economic transformation. But ambition alone is not enough. Opportunities, policies, and strategic investments are needed to unlock this potential. Artificial Intelligence (AI) is now shaping […]