Demystifying the myths associated with albinism
Around the world, the occurrence of albinism is as high as one out of three thousand. It is no news that people living with albinism are often times victims of societal ignorance and discrimination. The general populaces are almost totally oblivious of the harsh encounters that people with albinism (PWA) confront daily. The Onome Akinlolu […]
Four ways FMCG distributors can use embedded finance to grow trade within supply chains
You have a shop in the neighbourhood or market, selling things like milk, noodles, sugar, etc. Now imagine that your plug for Nestle, Unilever or Flours Mill of Nigeria (FMN) products provides you with a special bank account. “That’s absurd, why?” You say. Let’s take a step back a little… This distributor has probably done […]
Beyond Twitter ban, making social influencing work in Nigeria
Twitter is one of the top microblogging services in the world. The network has 199 million users (Twitter, 2021), 80 percent of which are affluent millennials. As of April 2021, Twitter’s global audience was composed of 38.5 percent of users aged between 25 and 34 years old. Surprisingly, in 2020, Twitter had 61.4 percent of […]
Tips for becoming a Public Relations Pro
Working as a public relations pro can be so demanding. The truth is that the business of communications is never ending and brands that wish to engage their target audience and stakeholders positively will have to communicate consistently with them. Beyond the glitz and glamour that are associated with the PR profession, there are times […]