Strategic Event Management & Stakeholder Engagement: AfCFTA Guided Trade Initiative

AfCFTA, Trade

The Challenge

To organise a high level stakeholder event for the launch of the guided trade initiative by the national committee on African Continental Free Trade Area (AfCFTA) in Nigeria.

The Strategy

Directed the end-to-end execution of Nigeria’s preparatory forum for the AfCFTA Guided Trade Initiative, aligning logistical operations with national trade objectives. Spearheaded the coordination of over 500 cross-sector stakeholders and managed high-level diplomatic logistics for attending AfCFTA executives. Ensured seamless engagement through end-to-end hospitality management and deployed a comprehensive media relations strategy, securing pan-African coverage and maximizing public visibility for Nigeria’s participation.

The Results

We garnered 66 pieces of media coverage (50 online pieces, 7 print and 9 broadcast) for the event.

Services
Event Management, Earned Media Outreach, Logistics, Media
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