Positioning of OnePipe as an ‘Embedded Finance’ Hero

OnePipe, Fintech

The Challenge

To position OnePipe as a leading advocate of embedded finance—a subject that was previously not mainstream in the Nigerian media.

The Strategy

We pitched thought leadership articles to top-tier journalists, organized interviews for the leadership team to position them as subject matter experts, and managed an influencer event to raise awareness for OnePipe and the concept of embedded finance.

The Results

We landed 217 pieces of coverage, achieving a total reach of 597,034,420 over a period of 6 months.

Services
Media Relations, Influencer Engagement, Earned Media Outreach, Executive Positioning and Thought Leadership, Media Placement.
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