To position OnePipe as a leading advocate of embedded finance—a subject that was previously not mainstream in the Nigerian media.
We pitched thought leadership articles to top-tier journalists, organized interviews for the leadership team to position them as subject matter experts, and managed an influencer event to raise awareness for OnePipe and the concept of embedded finance.
We landed 217 pieces of coverage, achieving a total reach of 597,034,420 over a period of 6 months.
We empower brands and high-profile individuals to cut through the noise, ensuring their unique value propositions resonate with precision and consistency