How AI Can Shape the Future of Nigerian PR
The rise of artificial intelligence (AI) is sending ripples through every industry, reshaping them globally, and the Nigerian public relations (PR) sector is no exception. From generative AI content to platforms like Google Bard and ChatGPT; virtual influencers, and the metaverse, AI is proving to be a transformative game-changer. PR is witnessing an integration with […]
6 Effective Steps to Create a Winning PR Plan for 2024
It’s 2024! You made it! This year, ditch resolutions if you run a small or medium-sized business (SMB) in Nigeria, make a communication plan to level up your audience engagement and boost brand awareness. One way to do this is to craft a winning public relations (PR) plan for your SMB. Having a strong PR […]