Beyond Twitter ban, making social influencing work in Nigeria
Twitter is one of the top microblogging services in the world. The network has 199 million users (Twitter, 2021), 80 percent of which are affluent millennials. As of April 2021, Twitter’s global audience was composed of 38.5 percent of users aged between 25 and 34 years old. Surprisingly, in 2020, Twitter had 61.4 percent of […]
Tips for becoming a Public Relations Pro
Working as a public relations pro can be so demanding. The truth is that the business of communications is never ending and brands that wish to engage their target audience and stakeholders positively will have to communicate consistently with them. Beyond the glitz and glamour that are associated with the PR profession, there are times […]